Founder-side advisory. Beside you, not behind you.
I help founders make better decisions. The strategic ones, the financial ones, and the personal ones underneath them all. Sharp on the numbers, steady on the person carrying them, so the biggest calls never rest on your shoulders alone.
Chartered Accountant · Executive Coach · Angel Investor
The gap nobody warns you about
You know every number, every hire, every decision. Then the business grows, and the thing that got you here quietly becomes the thing holding you back. You're still operating when the business needs you to lead.
Most founders don't feel that gap until investors, governance or sheer complexity force the issue. By then it's a scramble. It doesn't have to be. The work I do installs that oversight early, on your terms, before someone else imposes it.
Founder-side advisory
The operating partner works for the fund. The accountant serves the company. The NED answers to the board. I'm the one adviser whose only side is yours: the business and the person, one strategy.
Because founder problems don't come in lanes. The cash thing, the team thing, the you thing: they arrive as one tangled problem. So I don't work in lanes either. I work the whole of it.
A rare blend, on your side
I've spent 15+ years alongside founders, executives, boards and investors, across strategic advisory, M&A, executive coaching and senior leadership. That combination is unusual on purpose. It means I treat the commercial and the human as one strategy, because for a founder, they always are.
My brain is wired to see the whole system and the loose bolt at the same time, and to read the driver before a word is spoken. It's why nothing in your world gets looked at in isolation.
Four ways to work with me
The Full MOT is the front door. Everything else starts with a conversation.
A 60-minute MOT for the business and the person driving it. A short logbook before we meet, one conversation across the engine and the driver, then your MOT certificate within 48 hours: what passed, the advisories, the fails, and your next three moves. £290, 30-day check-in included.
Read more →Structured strategic oversight for founders building at scale, before a formal board. A six-month partnership that operates like an external Chair: challenging, supporting and strengthening your direction. You stay fully in control. I elevate the quality of the thinking.
Explore Founder's Chair →Burnout-informed coaching for founders and senior leaders navigating recovery, reduced capacity, or a pace that's no longer sustainable. Six months, one to one, at a human pace. Not about coping better. About rebuilding from energy rather than depletion.
Join the waitlist →My deepest partnership, for a small number of founders scaling through investment, change and real complexity. Built on trust, depth and commitment. Limited by design, to protect the quality of every engagement.
Enquire →Book Founder's Chair within 30 days of your MOT and the full £290 comes off the price.
What changes
An advisory practice for the future of work, of business, of leadership. Grounded in openness, opportunity and the courage to evolve, with integrity, humility and heart.
Start the conversation
Just a clear conversation about whether we're the right fit.
Stay close. The occasional note on leading at scale, straight from me. No noise, easy to leave.
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